30min with InTouch and you’ll be amazed at what it can do!
InTouch complements your marketing efforts to increase engagement by adding relevant content marketing through automated email, social media, and to your website. InTouch's automated digital marketing boosts your brand awareness by positioning you as the "source" of real estate information with a consistent image campaign to drive repeat and referral sales. Save time, boost sales, and take control of your career by prioritizing your clients over content creation. Take 30 minutes and find out how easy it is! Register Today.

Recorded earlier on 3/6/2025

<p>Discover the key to generating more leads by expanding your sphere of influence and maintaining consistent engagement through meaningful interactions. You’ll learn how to stay visible and nurture relationships to make a difference in being the agent of choice when opportunities arise.</p>
<p>Learn how failing to maintain visibility can lead to being overlooked, while your competitors capitalize on staying engaged with potential clients. Business relationships, much like personal ones, require regular attention and care to stay strong and productive. Don’t let valuable contacts forget about you—join us to uncover strategies that will keep you top-of-mind and multiply your lead generation efforts!</p>

Multiply Your Leads with Meaningful Touches
Discover the key to generating more leads by expanding your sphere of influence and maintaining consistent engagement through meaningful interactions. You’ll learn how to stay visible and nurture relationships to make a difference in being the agent of choice when opportunities arise.

Recorded earlier on 2/12/2025

Discover how a Buyer's Agent Information Guide can transform your real estate practice by clearly demonstrating the benefits of a buyer’s agent agreement to your clients. This guide is an essential tool that not only clarifies roles and expectations but also educates buyers, showcases your professionalism, and facilitates effective communication. It provides a credible and comprehensive resource that goes beyond verbal explanations.<br>
<br>
Join our free webinar to learn how to leverage this guide to enhance client relationships and streamline the home-buying process. Don’t miss this opportunity to stay ahead of the new requirement mandating a signed buyer's agent agreement before showing homes.

"Show Me" is Always Better than "Tell Me"
Discover how a Buyer's Agent Information Guide can transform your real estate practice by clearly demonstrating the benefits of a buyer’s agent agreement to your clients. This guide is an essential tool that not only clarifies roles and expectations but also educates buyers, showcases your professionalism, and facilitates effective communication. It provides a credible and comprehensive resource that goes beyond verbal explanations.

Recorded earlier on 9/4/2024

Digital Marketing Success Through Social Media and Search
Join us for a FREE one-hour webinar, where you'll take your Social Media, Search, & Digital Marketing Success to the next level by using the strategies and checklists found in the 17-page, step-by-step guide detailing all the concepts and information.

Recorded earlier on 7/17/2024

<p>High interest rates, low inventories, and rising prices are causing buyers to sit on the sideline.<span>  </span>This webinar will arm you with specific tools and techniques to overcome these objections and “show” would-be buyers why they need to act today.</p>
<p>You’ll hear convincing arguments supporting the decision to buy now like homes are powerful wealth builders and guardians against inflation; gaining perspective on today’s interest rates; and, asset they can access equity for upcoming needs.</p>
<p>You’ll be able to show how amortization and appreciation lower the cost of housing and can actually be less than the rent they’re paying now.<span>  </span>You’ll even be able to present buyers with a powerful wealth building alternative of using an owner-occupied mortgage to control up to four-unit dwellings.</p>
<p>This session will demonstrate how to build the case for homeownership today.</p>

Building a Case for Homeownership Today!
High interest rates, low inventories, and rising prices are causing buyers to sit on the sideline. This webinar will arm you with specific tools and techniques to overcome these objections and “show” would-be buyers why they need to act today.

Recorded earlier on 3/6/2024

<p>Take Control of Your Lead Generation, Lower the Cost of Customer Acquisition, and Eliminate Competition by mastering the skill of Turning Connections into Clients.  Build a network of potential clients through consistent communication, position yourself as a trusted real estate resource, and nurture relationships for future transactions and referrals.</p>
<p>Topics to be covered are included in the s<span style="background-color: var(--bs-body-bg); font-size: var(--bs-body-font-size); text-align: var(--bs-body-text-align);">tep-by-step guide: </span></p>
<ol>
<li>Identifying the Contacts for Your Sphere of Influence: Discover how to pinpoint the individuals in your network who are your biggest supporters and potential clients.</li>
<li>Gathering Contact Information: Learn effective strategies for collecting and updating contact details efficiently.</li>
<li>Organizing Your SOI Data: Streamline your sphere of influence data, making it easy to access and utilize.</li>
<li>Continually Growing Your SOI: Discover techniques to expand your sphere and maximize your network's potential.</li>
<li>Developing the Communication Plan: Craft a personalized plan to nurture relationships and stay top-of-mind.</li>
</ol>
<p>Raving Fans = Increased Income: Remember, an agent's income is directly proportional to the number of raving fans in their sphere of influence. Position yourself for success by mastering these key strategies.</p>
<p>Join us, and let's turn your connections into lifelong clients and referrals. Leverage your real estate journey with the power of meaningful relationships.</p>

Turning Connections into Clients
Take Control of Your Lead Generation, Lower the Cost of Customer Acquisition, and Eliminate Competition by mastering the skill of Turning Connections into Clients.

Recorded earlier on 12/13/2023

Balancing Product and Content Marketing
Join us for an insightful webinar, "Balancing Product and Content Marketing," where we delve into the art of harmonizing two crucial aspects of marketing to achieve remarkable results. In this interactive session, we'll explore how to strike the perfect balance between promoting your products or services while delivering valuable content to your target audience. Discover practical strategies to captivate your audience, build brand loyalty, and drive sales through an integrated approach that blends product marketing's promotional power with content marketing's informative allure. Whether you're a seasoned marketer or a business owner looking to enhance your marketing efforts, this webinar is a must-attend to unlock the secrets of a well-balanced and successful marketing strategy. Reserve your spot now and transform the way you engage with your audience!

Recorded earlier on 8/17/2023

<p><em>Maybe you have noticed, but we make some changes to the user interface that make it easier still to setup and make changes.<span>  </span>We’ve also added some new features and would love to show them to you.</em></p>
<p><em>We’ll also cover how to get more out of your InTouch Systems membership which is always a good thing.</em></p>
<p><em>Please join us live, this Thursday, August 10<sup>th</sup> at 11 am eastern, 10 am central, 9 am mountain, 8 am Pacific, 7 am AK, & 5 am HI.<span>  </span>It will be recorded but it’s always better live so you can ask questions.</em></p>
<p>Non-me<span style="font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);"></span><span style="background-color: var(--bs-body-bg); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align);">mbers of InTouch Systems are welcome also.</span></p>

InTouch Systems Member Update
Maybe you have noticed, but we make some changes to the user interface that make it easier still to setup and make changes. We’ve also added some new features and would love to show them to you. We’ll also cover how to get more out of your InTouch Systems membership which is always a good thing. Non-members of InTouch Systems are welcome also.

Recorded earlier on 8/10/2023

Be THE Source of Real Estate Information
Imagine what your business would look like if everyone you know would call you when they wanted to buy, sell or knew someone who did. You'd make more money, have more fun, and take control of your career. This webinar will "show" you how easy it is to achieve this and scale it to whatever size you want.

Recorded earlier on 2/7/2023

An agent’s contacts are unquestionably, their most valuable asset.  Ironically, they have the lowest cost of acquisition and the highest conversion, but for whatever reason, the contacts are being neglected both organizationally and operationally.<br>
<br>
New agent or seasoned professional, the situation is not mutually exclusive.  Agents have traditionally acknowledged the advantage of working with people who know, like, and trust you but have migrated to the latest “flavor of the month” lead generation source without recognizing that the resulting costs inflict major discounts on their revenue.<br>
<br>
This session will not only convince you that your sphere of influence should be your primary source of business, but it will also present the best of practices for collecting, updating, organizing, and communicating with them.<br>
<br>
By earning the immutable position as their source of real estate information, you can build a business to thrive in the boom times, survive economic downturns, prepare for retirement, and have an asset that is saleable at the end of this career.

Your Most Valuable Asset, Yet, the Most Neglected!
An agent’s contacts are unquestionably, their most valuable asset. Ironically, they have the lowest cost of acquisition and the highest conversion, but for whatever reason, the contacts are being neglected both organizationally and operationally.

Recorded earlier on 12/14/2022

<p>Marketing with Microsoft Outlook has helped thousands of REALTORS® accelerate their business by discovering features they didn’t know were available.  You’ll find yourself saying, “you’re kidding…I didn’t know it would do that!”  The step-by-step workbook will make it easy to recreate everything you learned in class.</p>
<p>Outlook can be your CRM.<span>  </span>Outlook is far more than just an email program and this course is organized to help you understand and implement into your business.<span>  </span>Your only regret will be that you didn’t take it sooner. </p>
<p><strong>Marketing Ideas that will result in repeat and referral sales:</strong></p>
<ul>
<li style="background: white;"><span style="color: black;">Return address labels for clients<img src="http://www.BetterHomeowners.com/image.ashx/ajdPmKHL_kOKwSAJc7oHBA" width="400" height="349" style="width:400px; height:349px; float:right;" alt="MMO outline rev.png"></span></li>
<li style="background: white;"><span style="color: black;">Picture of the home on an envelope</span></li>
<li style="background: white;"><span style="color: black;">"Down ‘N’ Dirty" HTML mail</span></li>
<li style="background: white;"><span style="color: black;">Confirm appointments with Meetings</span></li>
<li style="background: white;"><span style="color: black;">Create User-defined forms</span></li>
<li style="background: white;"><span style="color: black;">Importing/Exporting</span></li>
<li style="background: white;"><span style="color: black;">Mail Merge</span></li>
<li style="background: white;"><span style="color: black;">Electronic Business Cards</span></li>
<li style="background: white;"><span style="color: black;">Reduce liability with contemporaneous notes</span></li>
<li style="background: white;"><span style="color: black;">Dress-up your pictures with Quick Style</span></li>
<li style="background: white;"><span style="color: black;">Find related messages FAST</span></li>
<li style="background: white;"><span style="color: black;">Scheduling email messages</span></li>
<li style="background: white;"><span style="color: black;">Create new meetings, appointments, tasks and contacts from one window.</span></li>
<li style="background: white;"><span style="color: black;">Quick Parts for frequently used text</span></li>
<li style="background: white;"><span style="color: black;">Keyboard Shortcuts</span></li>
<li style="background: white;"><span style="color: black;">Search to find “lost” files</span></li>
</ul>
<p><span style="color: black;">Pat Zaby has made a life long career in real estate sales and marketing.  He has been sharing ideas and strategies with REALTORS across the country for over 30 years about running their business on Microsoft Office.</span></p>
<p><span style="color: black;">This is a powerful session that you won't want to miss, and you'll be glad to have blocked the time to attend.  Register now.</span></p>

Marketing with Microsoft Outlook
Marketing with Microsoft Outlook has helped thousands of REALTORS® accelerate their business by discovering features they didn’t know were available. You’ll find yourself saying, “you’re kidding…I didn’t know it would do that!”

Recorded earlier on 4/27/2022

Delegate Your Digital Marketing
Consider delegating your digital marketing. See what InTouch Systems can do for you. What have you got to lose except your lengthy To-Do list, your crowed schedule and your guilt for not getting it out regularly. Who knows? With more time, you may be more productive and enjoy the business more.

Recorded earlier on 4/15/2021

<p>Real estate has significant tax advantages for homeowners that they need to be familiar with.<span>  </span>Agents who understand and can explain these concepts have a distinct point of difference from many agents who avoid the subject like the plague.<span>  </span>It’s not about giving tax advice; it is helping people to understand enough to know when they need to seek professional counsel.</p>
<p>As always, Pat Zaby will present the material so you can understand and explain it as well as be able to market your services with this better understanding of tax laws as they apply to homeowners.</p>
<ul>
<li>Itemize or Standard Deduction?</li>
<li>Four types of real property</li>
<li>Principal residence interest deduction</li>
<li>What are acquisition costs?</li>
<li>What about home equity debt?</li>
<li>A question to ask every cash buyer</li>
<li>How are points treated?</li>
<li>Rules for homeowner’s exclusion</li>
<li>Why keep track of capital improvements</li>
<li>Surviving spouse provisions for exclusion</li>
<li>Basis in an inheritance</li>
<li>Basis for gift examples</li>
<li>How does this apply to divorce?</li>
</ul>

TAX - The Information Homeowners Need!
Real estate has significant tax advantages for homeowners that they need to be familiar with. Agents who understand and can explain these concepts have a distinct point of difference from many agents who avoid the subject like the plague. It’s not about giving tax advice; it is helping people to understand enough to know when they need to seek professional counsel.

Recorded earlier on 4/8/2021

This essential service for the people you know that will result in a listing, sale or referral 15 to 43% of the time.  It can easily be your #1 most productive and least expensive lead generation activity with absolutely, zero fear of rejection.<br>
<br>
This session will outline the process and the procedure to help homeowners make better decisions while cementing your position as their real estate professional.  Develop a package of information that most agents fail to provide to the people they expect to do business with.<br>
<br>
This could be the one thing that makes a dramatic difference in your repeat and referral business and the capstone of your contact system.<br>
<br>
Pat Zaby has made a life long career in real estate sales and marketing.  He has been sharing ideas and strategies with REALTORS around the country for over 30 years that has earned him a loyal following. <br>
 <br>
This is a powerful hour that you won't want to miss, and you'll be glad to have blocked the time to attend.  Register now.

Real Estate Review - the Info Homeowners Need!
While helping your best customers protect the investment in their home, you'll win their loyalty and it could easily become your best lead generation activity.

Recorded earlier on 2/24/2021

<p>In a world of high competition with lots of distractions, getting people to recognize what distinguishes you is challenging, to say the least.<span>  </span>Throwing money at marketing may not guarantee the results you want but if they hear your story, remember it and tell others, you’ll live happily ever after.</p>
<p>This session will help you craft a story and provide a plan to keep it top of mind to build your repeat and referral business.<span>  </span>When you target the “right” market with a message they want to hear, they’ll not only remember your story, they’ll tell it to others.</p>
<p><span style="background: white; color: rgb(67, 67, 67);">Digital marketing makes this the most cost effective, efficient channel to get to the people who can do business with you.</span></p>

Storytelling is the BEST Marketing!
The "right" market with the message they want to hear will have them not only remembering your story but telling it to their friends.

Recorded earlier on 10/13/2020

<p><span style="font-size: 14pt; color: black;">92% of all buyers financed their home and having a better understanding will help you to sell more homes to buyers and for sellers.  This skill will create a point of difference from other agents.  You’ll have the confidence to work better with your mortgage lender and close more sales.</span></p>
<ul>
<li><span style="font-size: 14pt; color: black;">Convince buyers that pre-approval is to their advantage</span><br>
</li>
<li><span style="font-size: 14pt; color: black;">Benefits of a preferred lender over non-bank mortgage companies</span></li>
<li><span style="font-size: 14pt; color: black;">Qualifying guidelines</span></li>
<li><span style="font-size: 14pt; color: black;">FICO score – what affects it and how to improve it</span></li>
<li><span style="font-size: 14pt; color: black;">How long must a buyer wait after a financial event</span></li>
<li><span style="font-size: 14pt; color: black;">Low down payments mortgage options</span></li>
<li><span style="font-size: 14pt; color: black;">Loan advantages – FHA, VA, FNMA & Freddie Mac</span></li>
<li> <span style="font-size: 14pt; color: black;">Sources for finding a down payment</span></li>
</ul>

What every REALTOR needs to know about Mortgage Lending
92% of all buyers financed their home and having a better understanding will help you to sell more homes to buyers and for sellers. This skill will create a point of difference from other agents. You’ll have the confidence to work better with your mortgage lender and close more sales.

Recorded earlier on 5/14/2020

<p style="color: rgb(0, 0, 0); font-size: medium;"><span style="background-color: transparent; font-size: 14px;"><strong><em>We want you to get the most from your InTouch Systems membership. </em></strong></span><strong style="background-color: transparent; font-size: 14px;"><em>You'll be reminded of what's available and possibly, see some things you were not aware of.  You can take the checklist to get them all applied and we're available to help you do it.</em></strong></p>
<ul style="color: rgb(0, 0, 0); font-size: medium;">
<li><span style="background-color: transparent; font-size: 14px;">Automatic import & update for Google & Outlook</span></li>
<li><span style="background-color: transparent; font-size: 14px;">Consider the best practices on frequency of posting</span></li>
<li><span style="background-color: transparent; font-size: 14px;">Coordinate your professional image</span></li>
<li><span style="background-color: transparent; font-size: 14px;">Quick and easy ways to expand your social media reach</span></li>
<li><span style="background-color: transparent; font-size: 14px;">One thing InTouch <span style="text-decoration: underline;">cannot</span> do for you</span></li>
</ul>

Hitting the Target with your InTouch Systems Membership
We want you to get the most from your InTouch Systems membership. There are more than enough tools available to keep your name in front of the people who can do business with you automatically...if they are setup.

Recorded earlier on 3/17/2020

<p>There are things about the tax law and its recent changes that affect homeowners when they buy, sell and all the years in between. By having a better understanding how they affect homeowners, you’ll be able to answer questions, explain concepts and help people make better decisions. Homes have lots of tax advantages that contribute to them being good investments. Agents need to be able to explain them simply and you will be able to if you attend this valuable, free webinar. </p>
<ul>
<li>What determines the mortgage interest deduction? </li>
<li>Who can deduct points and when? </li>
<li>When is the standard deduction better than the itemized deduction? </li>
<li>What are the requirements to avoid paying tax when a home is sold? </li>
<li>Know when it’s better to inherit than to receive a gift </li>
<li>How is a second home different from primary residence? </li>
<li>What kind of records should homeowners keep and why?</li>
</ul>

Delivering What Homeowners Want
There are things about the tax law and its recent changes that affect homeowners when they buy, sell and all the years in between. By having a better understanding how they affect homeowners, you’ll be able to answer questions, explain concepts and help people make better decisions. Homes have lots of tax advantages that contribute to them being good investments. Agents need to be able to explain them simply and you will be able to if you attend this valuable, free webinar.

Recorded earlier on 2/21/2019

Webinars