Pat Zaby's
DIGITAL EDGE FOR REALTORS
Strategies that keep your clients coming back—and referring more. Tips and tools to strengthen your real estate connections.

Why Agents Benefit from Third-Party Content Services
Monday, September 29, 2025

In today's real estate market, success depends on more than just great service; you also need a strong, consistent digital presence. But between showings, closings, and client communication, who has time to plan, research, write, design, and post fresh content regularly? That's where a third-party content service becomes a game-changer.

Creating compelling content isn't as easy as it sounds. Coming up with valuable topics, writing them clearly, making them visually appealing, and publishing them to multiple platforms takes hours. And that's before you even analyze results or try to optimize what's working. The smarter, faster solution? Let a professional service handle it.

Third-party providers bring time-saving efficiency and deliver high-quality content tailored to your audience. With experienced writers, designers, and marketers working behind the scenes, your brand gets the polish and professionalism it deserves—without adding to your to-do list.

You'll benefit from:

  • Consistent Branding: Your voice, logo, and message are kept consistent across email, social, and web.
  • Industry-Specific Expertise: Real estate-focused teams stay current on market trends, helping position you as a knowledgeable pro.
  • Engaging Social Media & Email Campaigns: Active profiles and well-timed messages keep you top-of-mind with your sphere.
  • Diverse Content Formats: From blogs and newsletters to infographics and videos, your marketing covers all the bases.
  • Audience Targeting: Sophisticated tools allow content to be tailored to your ideal client segments.
  • Scalability: Whether you're busy or expanding, your content output keeps up with your growth.
  • Legal Compliance: Professional providers ensure your messaging meets real estate marketing regulations.
  • Cost-Effectiveness: You get a whole team without the overhead of hiring one.

You don't need to do everything yourself to look like a pro. By outsourcing content creation to a trusted third-party service, you free up your time, elevate your brand, and ensure your marketing works for you—even while you're with clients.

If you're ready to elevate your marketing without adding to your workload, InTouch Systems is here to help. We specialize in automated email newsletters and social media posting tailored specifically for real estate professionals.

Visit www.InTouchSystems.com to browse sample posts, watch short explainer videos, and explore what consistent, professional marketing can look like for your business. Take the free trial and see firsthand how InTouch can help you stay top-of-mind, nurture your sphere, and grow your repeat and referral business...without doing it all yourself.

National Trainer Pat Zaby

Pat Zaby is a distinguished leader in the real estate industry, serving as a charter member of the Residential Real Estate Council (RRC) and a past national president. With a career spanning over five decades, he has been a senior instructor since 1983, earning recognition as a national speaker, author, and developer.

His extensive contributions have established him as a respected authority in the field. As the co-owner of InTouch Systems, a digital marketing company, Pat continues to provide valuable insights and resources to real estate professionals, helping them thrive in an ever-evolving market.

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Achievements

  • Lifetime Achievement Award 2024 – Residential Real Estate Council
  • Over 200 articles published in national real estate periodicals
  • Senior instructor for the Residential Real Estate Council
  • Convention speaker at the NAR® and numerous franchise and state associations of REALTORS® for over 25 years
  • Past President, Residential Real Estate Council
  • Past President - REALTORS® National Marketing Institute®
  • Recipient of Omega Tau Rho, National Association of REALTORS®
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