In today's digital landscape, being present on social media is essential, but simply posting isn't enough. If you want your social media to generate real business, you need to go beyond just scheduling content and engage in real-time.

Here's the why: Only a small fraction, less than 10, of your followers are in the market to buy or sell at any given time. If all you post is listings or self-promotion, you risk alienating the rest of your audience. That's where the 80/20 rule comes in: 80% of your content should be educational and helpful and cement your position as their source of real estate information. The remaining 20% can promote your listings, successes, or services. This mix keeps your brand approachable and valuable...even when your audience isn't actively in the market.

What counts as educational? Homeownership tips, local updates, mortgage changes, seasonal checklists, or even home maintenance reminders. These position you as a resource, not just a salesperson.

But content alone isn't what builds relationships...real-time engagement does. Make it a habit to:

• Comment on your followers' posts.
• Wish them happy birthday or congratulations on life events.
• Reply quickly to DMs or questions.
• Watch for posts that could signal a move (new job, baby, empty nest) and start a genuine conversation.

This type of interaction builds trust and top-of-mind awareness. People want to work with someone who notices them—and that starts with showing up in their notifications.

The good news? You don't have to do it all yourself.

InTouch Systems can take care of the 80%, designing, writing, and posting professional, educational content that strengthens your brand, so you can focus your energy on the high-touch 20% that turns relationships into referrals.

That's where InTouch Systems steps in. We automate your marketing with professionally written, branded content that goes out automatically through email, social media, and your website, keeping your name in front of the people most likely to do business with you or send referrals.

You'll look active, informed, and professional without spending hours every week creating and formatting content.

Visit www.InTouchSystems.com to check it out, take a free trial, or schedule a demo and start turning missed opportunities into repeat and referral business.