Pat Zaby's
DIGITAL EDGE FOR REALTORS
Strategies that keep your clients coming back—and referring more. Tips and tools to strengthen your real estate connections.

One Checklist to Master Your Digital Presence
Monday, January 12, 2026

In today's market, it's no longer enough to "be online."
Your website, social media, email campaigns, Google Business Profile, YouTube channel, and even your mobile skills must all work together, intentionally and consistently; to build a powerful brand identity and keep you top of mind.

When these parts operate in concert, the benefits go far beyond marketing. You strengthen your professional image, improve productivity, and create a steady flow of both repeat and referral business while also building credibility with people who don't yet know you.

The Power of a Unified Brand Presence

Think of your digital marketing as an orchestra. A single instrument can sound nice, but when every instrument plays together in harmony, the result is powerful.

  • Your website establishes your home base and authority.
  • Social media keeps you visible and relatable.
  • Email newsletters provide consistent, value-rich communication.
  • Google Business Profile ensures you're discoverable in local searches.
  • YouTube videos build trust before you ever meet a client.
  • Your mobile skills allow you to respond quickly, send materials, and manage relationships on the go.

When each of these elements shares the same message, look, and feel, you create a lasting impression—one that helps people remember you when they (or someone they know) needs a real estate professional.

Building Trust for the Long Term

The goal is not just to get a transaction; it's to become the trusted real estate professional your clients think of first, whether their next move is in six months or sixteen years. Consistent, coordinated digital marketing builds recognition, reinforces credibility, and positions you as a reliable resource. Over time, it's this combination of trust and visibility that keeps your business pipeline strong.

Assess Where You Stand

To help you evaluate your current position, we've created a comprehensive Brand & Awareness Master Checklist. It will help you identify your strengths, pinpoint gaps, and develop an action plan to make every part of your digital marketing work together.

Download the Checklist Here and take the first step toward building a unified, long-term brand presence that drives both productivity and referrals.

National Trainer Pat Zaby

Pat Zaby is a distinguished leader in the real estate industry, serving as a charter member of the Residential Real Estate Council (RRC) and a past national president. With a career spanning over five decades, he has been a senior instructor since 1983, earning recognition as a national speaker, author, and developer.

His extensive contributions have established him as a respected authority in the field. As the co-owner of InTouch Systems, a digital marketing company, Pat continues to provide valuable insights and resources to real estate professionals, helping them thrive in an ever-evolving market.

Download Speaker Information

Achievements

  • Lifetime Achievement Award 2024 – Residential Real Estate Council
  • Over 200 articles published in national real estate periodicals
  • Senior instructor for the Residential Real Estate Council
  • Convention speaker at the NAR® and numerous franchise and state associations of REALTORS® for over 25 years
  • Past President, Residential Real Estate Council
  • Past President - REALTORS® National Marketing Institute®
  • Recipient of Omega Tau Rho, National Association of REALTORS®
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