Email newsletters and social media posts are essential tools for branding yourself as a professional and staying top of mind with your contacts. But if you want to dramatically increase your repeat and referral business, there's one strategy that stands above the rest: picking up the phone.

Talking to each of your contacts just twice a year can have a significant impact. These quick check-in calls aren't about selling; they're about showing you care. A simple conversation to ask how someone is doing builds trust and deepens relationships in a way that digital communication alone cannot.

Interestingly, these calls often lead to unexpected opportunities. By listening closely, you may discover someone is thinking about moving or hear about a friend or family member who needs a real estate agent. The key is to be present and engaged, not pushy.

We understand that many agents hesitate to make these calls because they're unsure what to say. That's why we've created two easy-to-use templates — the CARE and FORD frameworks — to help guide your conversations and keep them flowing naturally. These tools give you the confidence to stay in control while making meaningful connections.

You can download both templates named Check-in-Call-Handout.pdf. And if you don't have time to write, research, and design your newsletters and social media posts, be sure to check out InTouch Systems...your partner in staying connected and growing your business.