Pat Zaby's
DIGITAL EDGE FOR REALTORS
Strategies that keep your clients coming back—and referring more. Tips and tools to strengthen your real estate connections.

A Well-Stocked SOI Is Your Lifelong Food Supply
Monday, May 18, 2026

Your sphere of influence, the people who already know, like, and trust you, is the closest thing a real estate agent has to a stocked pantry.

It's:

  • The lowest cost source of business
  • The highest conversion rate
  • The group where you face the least competition from other agents
  • The only audience where trust is already built in

A robust SOI isn't luck. It's something you intentionally build, grow, and maintain, just like that well-stocked kitchen that keeps you fed for life.  The key is your SOI must be nurtured.  Even the best pantry only stays full if you restock it.  Your sphere only stays productive if you nurture it consistently.

Nurturing means:

  • Delivering relevant, educational content
  • Staying visible in their daily digital world
  • Offering insights that help them as homeowners
  • Reminding them, gently, consistently, that you're their trusted real estate professional
  • Showing up long before they need you so that when they do need an agent, you're top-of-mind

The agents who thrive year after year aren't the ones who hustle the hardest during a drought.  They're the ones who never let their pantry get empty in the first place.

This Is Exactly What InTouch Systems Does for You

If you want a predictable, well-stocked pipeline, and a sphere that continually produces repeat and referral business, consistency is everything. 
But doing it manually is hard, time-consuming, and rarely sustainable.

InTouch Systems becomes your "automatic pantry restocker" by delivering:

  • Twice-monthly newsletters your sphere actually reads
  • Daily social posts designed to educate, inspire, and keep you visible
  • Automatic branding that reinforces you as their go-to agent
  • Professional homeowner content created by experts (so you don't have to write a thing)
  • A complete, done-for-you system that keeps your SOI nurtured even when you're busy selling

Stop scrambling for "food" when your business gets hungry.  Build a system that feeds you every month of every year.  Take back your time. Keep your sphere engaged. Never let your pipeline run dry.

Visit InTouch Systems today and start your free trial.

National Trainer Pat Zaby

Pat Zaby is a distinguished leader in the real estate industry, serving as a charter member of the Residential Real Estate Council (RRC) and a past national president. With a career spanning over five decades, he has been a senior instructor since 1983, earning recognition as a national speaker, author, and developer.

His extensive contributions have established him as a respected authority in the field. As the co-owner of InTouch Systems, a digital marketing company, Pat continues to provide valuable insights and resources to real estate professionals, helping them thrive in an ever-evolving market.

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Achievements

  • Lifetime Achievement Award 2024 – Residential Real Estate Council
  • Over 200 articles published in national real estate periodicals
  • Senior instructor for the Residential Real Estate Council
  • Convention speaker at the NAR® and numerous franchise and state associations of REALTORS® for over 25 years
  • Past President, Residential Real Estate Council
  • Past President - REALTORS® National Marketing Institute®
  • Recipient of Omega Tau Rho, National Association of REALTORS®
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