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Market Multiplier

Rent vs Own

Shows the advantages of principal reduction, tax savings and appreciation to estimate the real cost of housing

This analysis shows a buyer the advantages of appreciation, and principal reduction to lower the cost of owning a home and how the equity can grow due to appreciation and principal reduction.

Script – "Your total house payment will be this but after you consider the tax savings, appreciation, and principal reduction, your net cost of housing is this. Based on what you’re paying for rent, it actually costs you this much more to rent than to own. You’ll lose this much in the first year. Can you afford to lose that much?"