Better Homeowners
Service. Savings. SOLD!

What More Homes with Price Cuts Means for You - 2/11/2026

If you've been wondering what's going on with the real estate market lately, you're not alone. After several years of intense competition and bidding wars, the tide is shifting and today's buyers are seeing more negotiating power than they've had in a while.

According to data from the real estate analytics firm Cotality, around 56% of homes nationwide sold below their asking price as of late 2025. This trend marks a notable change from the red-hot market we've become accustomed to. What's driving the shift? Several factors are at play:

  • Inventory is rising. More homes are staying on the market longer, giving buyers more choices. At the same time, some sellers are choosing to pull their listings, up 48% compared to last year, often because their pricing expectations aren't being met.
  • Buyers have more leverage. With less competition, buyers are successfully negotiating on price and requesting concessions like help with closing costs or mortgage rate buydowns.
  • Affordability is still a challenge. Even with more flexibility in negotiations, high interest rates and increased insurance costs are still hurdles for many would-be buyers.
  • The market isn't the same everywhere. Some areas, particularly parts of Texas and Florida, are seeing much higher inventory levels than others, making it even more important to understand local trends.

While it might feel like the market is cooling, that doesn't mean it's stopped. In fact, almost half of homes are still selling at or above list price but here's the key: they're priced right from the start.

If you're thinking of selling, the first two weeks on the market are critical. Homes that are accurately priced in line with current conditions tend to attract more attention and stronger offers, often right out of the gate. Pricing it right helps you make the best possible impression and potentially avoid price cuts down the line.

There are specific market areas that are not experiencing these conditions but it requires a local market expert to identify them.

If you're curious about your local market or considering a move, I'd be happy to share insights and walk you through your options. Whether buying or selling, timing and strategy make all the difference. Download our Sellers Guide.

Tamara Towns-Pozorski CRS, ABR, GRI, PSA, SFR Century 21 Benefit Realty , WI (262) 470-2300 Wisconsin Licensed Broker: 56736-90 You will find that this buying or selling adventure isn’t predictable. You will find that things will come up that are tough or unexpected or unpleasant. It may not be seamless or painless. But my job is to help you through each one of those steps, so you can relax and know that your home and your family are in good hands. You are going to ask a lot of questions, and it’s my job to find the answers. You are going to get frustrated at times, and it’s my job to listen and help find resolutions. There may be surprises and delays, but my job is to make this as smooth a transaction as it can be. We can’t predict exactly how this is going to go, but you can be sure that I’ll be there for you every step of the way. A little about me: In 2012, I became a licensed Real Estate agent. I started working with Century 21 Benefit Realty in 2013. I’ve helped my clients buy and sell houses from: $63,500 to $1,200,000 500 sq. ft. to 9,000 sq. ft. 0.07 acres to 106 acres I have a great history of helping my clients buy and sell homes, investment properties, condos, and vacant lots. I have over $95 million in total career sales. My passion is helping people make their real estate dreams a reality! I want to help you make the best decision for YOU by listening to your wants, needs, and dreams! I will utilize my years of professional and personal experience, knowledge, and resources to achieve your goal. Contact Me Visit my Website Send a Referral Subscribe to Newsletter