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Builder Salespeople Work for the Builder; Who's Working for You? - 5/20/2026

If you're thinking about buying a new construction home, you've probably visited a model home or two and met the salesperson on site. They're friendly, knowledgeable, and helpful but it's important to understand who they work for and why having your own real estate agent by your side gives you a major advantage.

Buying new construction is exciting, but it's also filled with decisions, timelines, contracts, and upgrades that can affect your wallet for years. A skilled agent helps you navigate all of this and protects your best interests every step of the way.

The Builder's Salesperson Works for the Builder Not for You

Builder representatives are trained professionals, but their job is to:

  • Sell the builder's homes
  • Promote the builder's preferred options
  • Protect the builder's bottom line

They can absolutely answer questions and explain features, but they cannot advocate for you, negotiate on your behalf, or warn you about potential contract issues.  When you bring your own agent, you have someone solely committed to your goals, your budget, and your protection.

Your Agent's Services Are Usually Free to You

It often surprises buyers that most builders pay the buyer's agent fee.  So for no additional cost, you gain:

  • An expert negotiator
  • A contract advisor
  • A construction-process guide
  • A source of unbiased, experience-based advice

It's one of the rare situations where you can hire a professional to represent your interests and someone else pays the bill.

Your Agent Helps You Make Informed Decisions

New construction comes with choices: lot selection, elevation, structural upgrades, design packages, incentives, and more. Not all upgrades add value. Some are smart investments; others may look good now but return very little later.

Your agent can help you determine:

  • Which options add value and which don't
  • How pricing compares to resale homes in the area
  • Whether the builder's incentives are truly incentives
  • What to watch for in the builder's contract (these differ from standard contracts!)

This guidance can mean thousands of dollars saved and a home that fits both your lifestyle and long-term goals.

You'll Have an Advocate From Contract to Closing

Buying a new home isn't just about picking finishes. There are inspections, walkthroughs, deadlines, and a process that can stretch 6...12 months or more. A good agent will:

  • Attend meetings and walkthroughs with you
  • Recommend independent inspections (yes, even for new homes!)
  • Hold the builder accountable to timelines and contractual obligations
  • Help you navigate delays, adjustments, and change orders
  • Coordinate your financing and closing details

I'm there to make sure the home you expect is the home you receive.

Bottom Line: Builders Welcome Agents and You Deserve Representation

Many buyers walk into a model home thinking they'll save money by "going direct," but the price is almost always the same with or without an agent. Builders know that an agent-represented buyer tends to have smoother transactions and clearer expectations, which benefits everyone.

So, if new construction is on your radar, take an agent with you on your first visit. Once you register without one, some builders will not allow you to add an agent later.

I'm here to help you evaluate your options, compare communities, understand the fine print, and confidently approach one of the biggest purchases you'll ever make.

If you're thinking about a new home, let's talk through the process so you can make the best decision with all the facts.

Sue Pfohl ABR, AHWD, CRS, GRI, SRES, C2EX Certified, MPRO+ F. C. Tucker Indianapolis, IN (317) 371-6002 RB 14014945 PERSONAL DATA A native of Indianapolis, I lived and worked in the Evansville area from 1976 until my return to Indianapolis in 2011. I have four children, Diane, Craig, Stephen, and Tricia. PROFESSIONAL QUALIFICATIONS Indiana Real Estate Brokers License ABR, Accredited Buyer Representative AHWD, At Home With Diversity CRS, Certified Residential Specialist® Master GRI, Graduate of REALTORS® Institute SRES, Senior Real Estate Specialist® C2EX Certified BUSINESS EXPERIENCE April 2011-Present, F.C. Tucker Company, Indianapolis, IN May 1990-April 2011, F.C.Tucker/Emge REALTORS®, Evansville, IN August 1986-May 1990, Coldwell Banker/Jeri Garrison REALTORS®, Evansville, IN BUSINESS ACHIEVEMENTS • Indiana Association REALTORS® President 2006 • Indiana Association REALTORS® President-Elect 2005 • Indiana Association REALTORS® Treasurer 2004 • Evansville Area Association REALTORS® President 2001 • Evansville Area Association REALTORS® REALTOR® of the Year 1995, 2001 • Evansville Area Association REALTORS® Director 1999-2010 • Bud Tucker Award Recipient 2001 • F.C. Tucker Industry Leadership Award Recipient 2006 • NAR Director 2004-2007 and 2009-2011 • NAR Housing Needs Committee 2002-2009 • IAR RPAC Campaign Development Chair 2001 • IAR RPAC Trustee 2001-2013 • EAAR Trustee 2001-2010 • IAR State Director 1995-2000 • IAR Governmental Affairs Committee 1996-2005 • IAR Directors Council 2001-2007 • IAR Board of Directors 2001-2007, 2015-2020 • GRI Board of Governors 1996-2000, Chair 2000 • Indiana Real Estate Commission Advisory Council Chairman 1996-2008 • Southwest Indiana Chamber of Commerce Chamber Ambassador 2009-2011, Chair 2010 • Albion Fellows Bacon Center Executive Committee 2007-2010, Board of Directors 1999-2010 • Indianapolis Chamber of Commerce Ambassador 2012-2025, President Elect 2015, President 2016 • REALTOR® Foundation Ambassador 2012-2014 • REALTOR® Foundation Board of Directors 2014-2020 • REALTOR® Foundation Treasurer 2015 • REALTOR® Foundation Finance Committee 2015-2024 • MIBOR BLC® Committee 2011-2012 • MIBOR Real Estate Academy of Leadership 2012-2013 • MIBOR Finance Committee 2014-2016 • MIBOR Ball 2013-2024, Chairman 2015 • Grievance Committee 2012-2016, Chairman 2016 • MIBOR North Side Program, Chairman 2015-2017 • MIBOR Board of Directors 2017-2020 • MIBOR RPAC Trustees 2022-2027 • MIBOR RPAC Trustees 2014-2019, Vice Chairman 2016, Chairman 2017 • MIBOR North Side Division Distinguished Service Award 2023, 2018 & 2016 • Greater Allisonville Community Council President 2018-2025 • National Assocation of REALTORS® RPAC Participation Council 2018 & 2020 • NAR Leading Edge Advisory Committee 2019 • NAR REALTOR® Party Member Involvement Committee 2021-2022 • NAR FPC Advisory Committee 2023-2024 NAR Meeting & Conventions Committee 2026 Contact Me Visit my Website Send a Referral Subscribe to Newsletter