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What More Homes with Price Cuts Means for You - 2/11/2026

If you've been wondering what's going on with the real estate market lately, you're not alone. After several years of intense competition and bidding wars, the tide is shifting and today's buyers are seeing more negotiating power than they've had in a while.

According to data from the real estate analytics firm Cotality, around 56% of homes nationwide sold below their asking price as of late 2025. This trend marks a notable change from the red-hot market we've become accustomed to. What's driving the shift? Several factors are at play:

  • Inventory is rising. More homes are staying on the market longer, giving buyers more choices. At the same time, some sellers are choosing to pull their listings, up 48% compared to last year, often because their pricing expectations aren't being met.
  • Buyers have more leverage. With less competition, buyers are successfully negotiating on price and requesting concessions like help with closing costs or mortgage rate buydowns.
  • Affordability is still a challenge. Even with more flexibility in negotiations, high interest rates and increased insurance costs are still hurdles for many would-be buyers.
  • The market isn't the same everywhere. Some areas, particularly parts of Texas and Florida, are seeing much higher inventory levels than others, making it even more important to understand local trends.

While it might feel like the market is cooling, that doesn't mean it's stopped. In fact, almost half of homes are still selling at or above list price but here's the key: they're priced right from the start.

If you're thinking of selling, the first two weeks on the market are critical. Homes that are accurately priced in line with current conditions tend to attract more attention and stronger offers, often right out of the gate. Pricing it right helps you make the best possible impression and potentially avoid price cuts down the line.

There are specific market areas that are not experiencing these conditions but it requires a local market expert to identify them.

If you're curious about your local market or considering a move, I'd be happy to share insights and walk you through your options. Whether buying or selling, timing and strategy make all the difference. Download our Sellers Guide.

Martha May ASP, CRS, GRI, SFR Berkshire Hathaway HomeServices Chicago Glenview, IL My success story started in 1986, and I still love what I do! I am in the top 7% of the company year after year, for decades finishing in the #1 spot! I am proud to say I am a member of the esteemed BHHS Chicago Hall of Fame, the National Gold Chairman’s Circle, and President’s Circle! My record speaks for itself, and I get results! One of the reasons I am among the most successful Realtors in the North Shore area is that I take my business and my clients to heart. I pride myself in being a “what you see is what you get” person. Because of that, I believe you deserve not only my best effort but also an up-front opinion of your transaction. Homeowners appreciate it when I stay in touch. It is about being personable and professional. I know that selling or buying a home is one of the biggest decisions you will ever make. It is much more than just another deal. It is a life-altering decision. I will give you 200% in doing everything I can to make your move, and all that entails, as effortless as possible! Contact Me Visit my Website Send a Referral Subscribe to Newsletter